My Design process

 

After working in product design for over 15 years, I have found my process consists of these three primary tenets.

 

LEARN

  • Understand the current system, the data that feeds into it, and underlying technologies available.

  • Talk with Product Management to learn the business goals and roadmap for the product.

  • Interview users in their workplace to learn how they use our products and their biggest challenges, so I can advocate for them.

  • Review intel from voice-of-customer data such as survey, customer service call center and feedback channels.

Design

  • Develop storyboards and journey maps to clearly map out the current system, and identify what works, where the gaps are, and localize user pain points to their cruxes. 

  • Develop a timeline for enhancements and new features - working with Product to prioritize it according to user needs, feasibility, and build time. 

  • Develop wireframes and initial prototypes that adequately simulate the intended experience. 

  • User testing with end users to validate designs, determine what works and what needs refinement. 

DEPLOY

  • Use Figma design system component libraries to ensure consistency in UI patterns across products.

  • Use Figma to create UI designs.

  • Assist engineering teams with assets and specifications to ensure the experience is built as intended.

  • Use high fidelity prototypes as the source of truth for requirements - ensure Product teams requirements are lock step to these.